I Know Exatly Who You Are Instagram
These days, social media is all about documentation. Where y'all go, what you eat and drink, who you see, and what'south most memorable: These are the typical forage of Instagram Stories — seconds-long glimpses of people's lives, shared on Instagram for simply 24 hours. Below, we've created a guide for y'all to learn what Instagram Stories are, how to share them with your followers, and how to brand sure those Stories are exactly what your audience wants to run into. We'll cover the following: Let's get started. Instagram Stories allow Instagram users to share photos and videos to their Story — which is visible to followers of the user'due south Instagram account. Recently-posted Stories are denoted by a slope border around the user'southward profile picture. Similar Snaps in Snapchat, Instagram Stories disappear subsequently 24 hours. Your Instagram Story is published separately from the photos and videos found in the tiled gallery of your Instagram profile. And although you might know the basics of sharing them, in that location are hidden tools within the app that tin can brand the photos and videos you add to your Story more than creative and engaging. Instagram Stories allow you to share short videos and images to a temporary "Story." You can add stickers, time stamps, and doodles to each Story and employ certain filters and effects. If your account is public, your Story is visible to anyone, but if your account is individual, your Story is only visible to those who follow yous. Viewers accept the choice of straight responding to your Story via direct message (DM), but you can also disable replies in your app's settings. Y'all tin can likewise encounter who's viewed it by opening upwards your Story and swiping up on your screen. Instagram Stories can bulldoze a ton of engagement and value — whether you lot're sharing a Story from a make account or your own personal contour. A full of 500 million Instagram users accept started sharing disappearing content on Instagram Stories, increasing the amount of time spent in-app every day to an average of thirty minutes. What's more, a lot of brands have already seen success publishing content to this platform. Instagram Stories have fueled the growth of brands similar Bombas, Chameleon Cold Mash, and Doritos. Whether publishers are trying to abound brand sensation, grow traffic to videos or newsletters outside of Instagram, or share sponsored posts, Instagram Stories allows them to publish fun disappearing content that infuses make vocalisation and personality without taking up besides much of the average user'south dwindling attention span. That'southward why Instagram Stories are so brusque and why they simply last a short while on the platform. Instagram Stories concluding 24 hours on your contour before disappearing, just a video inside your Story tin be upwards to 15 seconds long before cut to the next piece of content. You can besides employ a third-political party app to segment a longer video into 15-2d increments to add to your Story. Just as Instagram Stories but last 24 hours before disappearing, the photos and videos themselves have a time limit when users view and play them. Every bit a blanket rule, the private videos you add together to your Instagram Story each have a maximum curlicue time of 15 seconds. If you lot add together a video to your Instagram Story, for example, it'll play for up to 15 seconds, regardless of how long the original video was, and then end. Despite Instagram Stories' fifteen-second runtime limit, there are means to play longer videos in your Story. Specifically, y'all can split up a video that'due south longer than 15 seconds into 15-second segments and add together each segment to your Instagram Story and then they play one later on some other. Here are some mobile apps that can help you go far happen: Instagram Stories appear at the top of your screen when you're on the Instagram mobile app. Considering they're often the offset pieces of content users run into when they open up Instagram, these Stories can get a ton of engagement and aid you annunciate your regular Instagram photo gallery to more users. Let'southward get over how y'all can view Instagram Stories. To start viewing Instagram Stories, open up your Instagram mobile app and tap the domicile icon on the lesser-lefthand corner of your screen. Instagram Stories are non available for viewing on the desktop site. Once you lot've navigated to Instagram'south home screen, you'll encounter a series of round icons along the superlative, each of which represents the active Stories posted by the users you follow. These icons are highlighted inside a red square in the screenshot beneath. As you can run across, your own Story is available for viewing (and adding to) on the far left of the Stories y'all follow. Each circular icon y'all see at the top of your home screen will have a gradient circle around it, denoting that the user has recently posted a Story. Tap on it to aggrandize the user'southward Story — information technology'll either be a photo or a video, and the latter volition play automatically in one case you tap on the Story. A single Instagram Story tin contain numerous private photos and videos strung together in lodge of when the user posted them. The first piece of content you'll see will be the near recent one. Tap your mobile device'southward screen to cutting to the adjacent photo or video that the user has posted to their Story. Swiping left and correct while viewing an Instagram Story will let y'all to shuffle betwixt Stories from different users. When you open up an Instagram Story later condign an Instagram user for the first time, you'll run into the following menu: Apply the higher up screenshot as a reference for viewing the Instagram Stories of the accounts yous follow. Did y'all know that you can use a third-political party tool to view Stories without the user knowing? An Instagram Story viewer allows you to watch Stories anonymously. You might want to do this if yous're scouting freelancers and don't want them to see you outset. Some Story viewers permit yous to autosave copies of the Stories, while others will offer a paid pick so you can automatically save copies of new Stories. Instagram Story viewers are bachelor on the spider web; you don't demand to download an app. You can search for any username, and copies of the Stories posted from that username will pop upwards. Hither's what that looks similar in Ingramer'south Instagram Story viewer: Additional tools you can utilise include: Ready to kickoff posting? Let's go over how you can create Instagram Stories step-past-footstep. You can brand successful Instagram Stories too — but it requires a few more hacks and tips to make them look like the Stories large brands and influencers share. (Some of my favorite Instagram Stories are shared past chef Chloe Coscarelli, actress Busy Phillips, mattress brand Casper, and interior design app Hutch — and don't forget to cheque out HubSpot's Stories likewise.) But first, let's review the basics of how to share an Instagram Story. To start posting a Story, open up the Instagram app and click on your contour paradigm in the top left corner. Yous tin too swipe right or click the plus sign almost the summit right. If you click the plus sign, you'll automatically be prompted to create a mail instead of a Story. To get to the Story creator, choose Story at the bottom correct. In one case you start creating your Story, yous tin can choose a filter by swiping right and left on the filter carousel at the bottom of the screen. Normal means choosing no option. It ways what it says: Tapping once on the camera push button will capture a photo, and belongings down will record a video. Instagram Stories can be 15 seconds in length, and so if you lot want to share a video that's longer, moving-picture show in fifteen-2nd stints, or use a tool to split up your longer clip into 15-second installments. Create mode will have you to a screen where y'all can create a Story from scratch. In this screen, you lot can choose stickers, place gifs, and write text. Boomerang way films looping GIFs up to three seconds in length. Layout style volition take you to a screen with four quadrants, in which you lot can capture four different photos. You lot can change the style of the filigree. Multi-capture fashion allows you lot to capture photos and videos consecutively without needing to upload them separately to your Story. Photobooth mode allows yous to take four photos that and so appear in consecutive order in your Story. There's a flash in between, giving the effect of photos taken in an bodily photobooth. Use hands-gratis mode if you want to set up your camera to film a video for you. Make sure you prop it somewhere stable earlier you offset recording. We'll talk more about this feature in a minute. The level option will overlay a grid over your photographic camera so that you tin accurately align objects and then that they're directly. You can combine this choice with other prototype capture modes such as multi-capture and photobooth. At present that you've chosen your filter and image capture mode, it's time to actually start filming and creating content. Hold down on the button to motion-picture show a video, and tap once to capture an image. If y'all don't like the filter, you tin change it. You can also add stickers, text, and drawings. You can also save your edited photo or video to your gallery past tapping the "Download" icon up summit. Knowing how to post to your Instagram Story is one thing, but knowing what to post is a different ... well, story. For businesses looking to tell their story on Instagram, it's important to know who your ideal followers are and what they'd be interested in seeing on Instagram. Recollect, Instagram is a visual platform, only that doesn't mean you tin't teach or promote something in the procedure. Below, we cover a few ideas for using Instagram Stories to attract followers and build a customer base. Sometimes, the best thing a business organisation can do on Instagram is be as human as possible. One way to exercise this is to post a cursory video of a company function. Whether it's an office vacation party or an award banquet, posting footage of it to your Story is like shooting fish in a barrel and in-the-moment entertainment for your followers. This content too shows people you're a relevant and friendly voice in your market. Just as you might on your company web log, you tin can apply your Instagram Story to report on the latest happenings in your industry. With the right design work, you can plow pocket-sized news breaks — that don't merit an entire article — into a Story on your Instagram account. This keeps users coming back to you lot to stay abreast with market place trends. You tin can even ask users what they think, as shown in the Instagram Story by HubSpot below. We'll explicate how Instagram "stickers" can assist yous do this in merely a minute. Your product might non be the simplest or sexiest product in the optics of the layperson. Well, your Instagram Story is the perfect format for showing potential customers how that product is used. Post a long video, segmented into fifteen-second clips that show users what your product or service does and how information technology helps your customers. If you sell software, for example, you might record a video of your estimator screen, using a recording tool like Loom, that shows people how to log in, use the software'south dashboard, and navigate to the diverse functions included in the product. But remember to alter your video's dimensions earlier uploading information technology to your Instagram Story. Call up, Instagram Stories' image dimensions are 1920px high and 1080px wide, with an attribute ratio of 9:xvi. Does your system host a trade conference or nourish a big 1 every yr? Utilize your Instagram Story to promote the effect and tell your followers to look for you there. Work with a graphic designer, or do some artwork yourself, to illustrate an upshot flyer with all the information i would need to find you lot. Well-nigh of this y'all can do directly in Instagram. For example, employ the native text options in your Story to add: Your weblog posts and YouTube videos need all the exposure they can get. Even if social media isn't your blog'south primary source of traffic, your Instagram Story can help readers discover that post or video for the first fourth dimension and detect it afterward. In the screenshot below, Google Pixel used its Instagram Story to preview a video it published about a customer who used the device. When you tap all the manner to the cease of the Story, Google prompts y'all to swipe up with your finger, where it and so links y'all to the total video on YouTube. As your Instagram following grows, y'all'll somewhen option up other business accounts who desire to follow you likewise. Whether those accounts are your concern partners or only fans of yours, consider giving them shout-outs on your Instagram Story. This is a passive just constructive way to nurture your relationships with the users that affair most to your business'due south growth. Nosotros'll explain how to link to other accounts in an Instagram Story in the tips beneath. At present that you know the basics, let'south run through tips and hacks for producing high-quality, clickable Instagram Stories. Once yous've captured a slap-up photo or video, it'southward time to jazz it upwards with some fun stickers. You can access these past clicking "Create," then tapping the smile sticker icon in the upper right-hand corner of your screen once you've captured a photo or video. Here are some best practices after yous choose a sticker. You can pinch the sticker once yous've added information technology to your Story to increase or decrease its size. You tin can also tap and drag information technology around the frame to change its position. Instagram releases unique Story stickers often — whether it's for a weekday, a holiday, or a season. Bank check this section every mean solar day for new and timely stickers to add to your Story. Boost engagement on your Instagram Story by opening it up to other people doing the same things y'all are. Open up the stickers department, and tap whatever of these buttons to customize your Story: Start typing in your location, and yous'll be able to pull in a geographically-specific sticker to show where y'all are. When people view your Story, they'll be able to tap the location sticker and see other photos and Stories happening effectually the same identify. Same concept hither: If you lot add this sticker and type in a hashtag, your Story will appear in searches for that hashtag, and viewers will be able to click information technology and meet who else is using it. You can add a 2-option poll to your Instagram Story, and you can fifty-fifty customize the possible answers then they're more unique than "Yes" or "No." Utilize a poll sticker to gauge if people are actually engaging with your content. Open the Stickers menu, and tap on the camera icon. If you're a frequent video-recorder on Instagram, you know y'all need to hold your pollex against the tape button for as long as you're recording. This can make information technology boring when attempting dynamic and interesting videos that crave more mitt mobility. Only did you know you can tape these videos "hands-free"? Increase engagement and views of your Instagram Story by letting viewers share them with their friends — as direct messages (DMs). To exercise and then, navigate to your app's settings, and then to Privacy, then tap Story. Apply the pen to add embellishment, symbols, or more text to your Story. If you tap the pen icon in the upper right-hand corner of your screen once you've captured a photo or video, you'll open up up your options. From there, you lot can adjust the thickness of your pen stroke or change the color you're writing with. I similar using the highlighter pen to add accent to words — or fifty-fifty to highlight my photo or video. If you want to share a Story with a groundwork color — like the images I've shared in a higher place — you tin can actually select it from the color palette. Take a film (it doesn't have to be a picture of anything in item), and then tap the pen icon to open upward the color palette. Sometimes, it's just not plenty to send an Instagram Story to a particular person — y'all need to give them a shoutout in the photo or video itself. In these cases, Instagram allows you to tag up to 10 specific handles directly in your Story'south photo or video. To mention an Instagram account in your Story, shoot a photo or video and then tap the square "A" icon in the upper righthand corner of the screen. Enter the account you'd like to tag, starting with the "@" symbol and the business relationship's start letter. Scroll through the suggested accounts that appear below your cursor until you lot discover the account you have in mind, and tap information technology. See what these options await like beneath. The text on Instagram Stories is pretty basic — jazz it up with these tricks. If you're unsatisfied with the colour palette Instagram offers, create your ain from one of the colors in the photograph or video you've captured. Open upward the text icon, and tap the eyedropper icon in the lower left-hand corner of your screen. Use the dropper to sample a color from somewhere in the paradigm you've captured, and utilise it when typing out text or using the pen tool. If you want to add some extra drama to your text, add together highlighting or shadowing by retyping or rewriting your text in a different color. I recommend choosing black or white to add emphasis to a vivid color you've picked. Then, move the text above or underneath the brighter text to add some drama to your words. This ane's tricky, simply yous can actually turn your text into a gradient rainbow. Tap the text icon, and blazon out your message to add together to your Story. And so, highlight your text. This is where it gets tricky: Plow your telephone to the side so you lot tin can hold one finger down on the right side of your text, and with another finger, tap on a color and agree until the color cycle pops up. Then, slowly drag both fingers beyond both the text and the color bicycle from right to left to create rainbow text. Go slowly, letter of the alphabet past letter of the alphabet until you've created a rainbow. (This i took me several tries earlier I nailed information technology, and I succeeded using both thumbs to highlight the text and the color cycle.) Sometimes, you lot might want to add together text or stickers to an image to build on it — mayhap to promote a content offer or event, or to encourage viewers to swipe up to read a link you've shared (this is simply available to verified accounts). Start editing the photo you desire to share, post information technology, and save it to your camera gyre. Then, swipe up on your screen to add the screenshot to the next installment of your Story — calculation new text or stickers on tiptop of the first photo. Keep doing this for every bit long as you want the Story to final. Just make sure to go along taking screenshots of your latest photo so you tin can add to information technology. Snapchat users have always been able to meet which of their friends take viewed their snapped Stories over the 24-hour period that the Story is visible. Well, Instagram Stories can do the same thing — in exactly the same way. To run into who has viewed your Instagram Story, navigate to the homepage of Instagram on your phone and click on the circular icon denoting your Story. Run across what this looks similar in the screenshot below. Click on "Your Story" from the Instagram home screen and swipe upwards from the bottom of your open up Story. This will pull up a listing of all the accounts that have viewed this content. Seeing who's viewed your Story might exist an ego boost to personal Instagrammers, just business organisation users tin learn a lot about what their followers are interested in this way. By looking at which users view which Stories, y'all can effigy out which types of photos and videos you should keep posting. When you're moving around text and stickers on your Story, you'll see blue lines appear vertically or horizontally in the frame. These are guiding lines you can utilise to brand sure you're keeping everything centered. That said, brand sure y'all don't add together anything to your Story too high or too low in the frame — or information technology will exist cut off when viewers scroll through your Story, when Instagram adds things like your proper name and how long ago your Story was posted that could block out your advisedly-crafted text. This one's easy: Plough on music using your phone's native streaming app, and record a video Story. One time you lot get ready to edit and share, make sure the audio icon isn't muted and so your viewers can jam with you lot. Alternatively, if you'd rather your video be muted, tap the sound icon so a slash appears over it. Great Instagram Stories aren't just created through the Instagram app. You lot can as well upload photos and videos from your mobile device'southward native photographic camera roll. To upload a photograph or video for use every bit an Instagram Story, open your Instagram Story's photographic camera lens and tap the footling square icon on the lesser lefthand corner. Meet what this looks like beneath. Nosotros promise these tips assist y'all mail killer Instagram Stories your audition won't be able to stop following. There are lots of subconscious means to take your Stories to the next level — some nosotros may not fifty-fifty have covered hither. Our best advice? Keep clicking around and see what y'all tin can exercise with the latest updates from the app. Happy 'gramming! Editor's note: This postal service was originally published in November 2017 and has been updated for comprehensiveness. 
What are Instagram Stories?
How practice Instagram Stories work?
Why should yous use Instagram Stories?
How long are Instagram Stories?
How to View Instagram Stories
1. Open Instagram and navigate to the domicile screen.
2. Tap on a circular icon to view that user's Story.
three. Tap to navigate between a Story'due south photos and videos.
4. Swipe to navigate from i Instagram Story to another.
5. Use an Instagram Story viewer to view Stories privately.
How to Make an Instagram Story
1. Open up up the Instagram app and tap your profile movie near the upper left-hand corner.
2. Cull a filter and image capture mode.
Bated from a filter, yous can choose a capture way when taking a photograph or filming straight from the app. The options appear on the left-hand side of the screen.
You take a few options to cull from:Normal
Create
Boomerang
Layout
Multi-Capture
Photobooth
Hands-Gratuitous
Level
3. Capture a photograph or video using the camera.
4. Once y'all've edited your photo or video, tap "Your Story."
How to Use Instagram Stories for Business
ane. Post footage of an office result.
2. Post breaking news virtually your industry.
three. Demonstrate your product.
4. Promote a company event.
5. Preview one of your visitor's blog posts or videos.
half dozen. Mention other companies who follow or work with you.
Instagram Story Tricks and Hacks
1. Employ stickers.
Alter the size of your stickers.
Check stickers every day for new and unique ones.
Add location, hashtag, poll, and selfie stickers.
Location Stickers
Hashtag Stickers
Poll Stickers
Selfie Stickers
Then, take a selfie — or take a moving picture of anyone else'southward confront (that will work too). Then, you tin can use that face to decorate your Instagram Story. Somewhat creepy, simply very memorable and funny, too.ii. Record a hands-free Instagram video.
The hands-free video characteristic tin can exist institute in the list of image capture options, every bit shown higher up. Simply tap the record button once to offset the video, and again to end it afterwards y'all've gotten the footage you want.3. Allow viewers share your Stories.
Toggle on "Allow Sharing as Message" so viewers can DM your Story to friends to increment your audience reach. Voila!
4. Use the pen.
5. Add together a background color.
You tin can choose one of the colors from the three bachelor menus, or if you lot desire a specific shade of i of those colors, you can open up up the total color spectrum by pressing and holding ane of the colors.
And so, scribble anywhere on the screen, and concord your finger down until you lot go the groundwork colour you lot want to appear.
If y'all want to go actually crazy, y'all could use the eraser tool (the fourth option) to create new words or shapes from the background, too.
6. Mention another Instagram business relationship in your Story.
Once y'all post this Story, the person or business relationship you lot've tagged in the photograph or video will receive a notification of your shoutout, regardless of whether or not you ship the Story to them.7. Brand your text funkier.
Customize your colors.
Add a drop shadow to your Story's text.
Plough your text into a rainbow.
Gradually add together text to a Story.
eight. Run across who has viewed your Instagram Story.
ix. Center your text and stickers.
Don't put your text besides high or too depression on the screen.
10. Add music to a Story (or mute it).
xi. Upload Instagram Stories from your phone's camera roll.
Tapping the icon shown above will call up your phone's native media gallery, where you tin can select any photo or video to publish as an Instagram Story. It'south that easy.Post Instagram Stories to Grow Your Adience
Originally published Jul 1, 2021 vii:00:00 AM, updated October 07 2021
Source: https://blog.hubspot.com/marketing/instagram-stories
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